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      <image:title>William Goodman | Creative Director - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1fa34068-84f1-422f-964e-4e4fdc2da5b5/The_Brands.jpg</image:loc>
      <image:title>William Goodman | Creative Director - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/9c27669b-b563-4db5-b588-cec57181ae01/The_Work.jpg</image:loc>
      <image:title>William Goodman | Creative Director - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/127246ec-7116-4103-aad7-3c2834448479/Awards%26Contact.png</image:loc>
      <image:title>William Goodman | Creative Director - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://billgoodman.net/thestory</loc>
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    <lastmod>2026-01-20</lastmod>
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      <image:title>THE STORY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/thebrands</loc>
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    <lastmod>2023-04-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/8c794199-f1cb-4a0b-aa0e-4b2917101f19/Partner_Brands2.jpg</image:loc>
      <image:title>THE BRANDS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/2d8d67d5-9896-439c-828d-f8e854f39272/Employer_Brands.jpg</image:loc>
      <image:title>THE BRANDS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/thework</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/03d6c68b-5426-4ec0-8b99-f741402e3cb3/NCEED_WB_Web.png</image:loc>
      <image:title>THE WORK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/30bb108d-acfd-4287-902a-4074e9f7258e/CWK_Network.png</image:loc>
      <image:title>THE WORK - Make it stand out</image:title>
      <image:caption>CWK Network Rebrand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/b1fad24f-6dc7-476a-a54d-eab573b69f62/HP_Awards_Dress.png</image:loc>
      <image:title>THE WORK - Make it stand out</image:title>
      <image:caption>HP Ink Advantage Awards Season Integration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/fb81f6fc-c56c-43ab-84ec-83cf6492a40d/VISA_Travel.png</image:loc>
      <image:title>THE WORK - Make it stand out</image:title>
      <image:caption>Visa Platinum Travel Reports</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/817edbf8-bad5-4f20-a78f-c8f54100fa6b/Prime_Thumbnail_WB_Web.png</image:loc>
      <image:title>THE WORK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/bb253a57-3837-49a3-8b60-0df35140fbf1/CWKTV.png</image:loc>
      <image:title>THE WORK - Make it stand out</image:title>
      <image:caption>CWKTV Streaming Platform Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/aaf8c93b-9a81-4a6f-9431-a8f6749df56c/APS_is.png</image:loc>
      <image:title>THE WORK - Make it stand out</image:title>
      <image:caption>APS is Brand Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/f69c9d0d-b253-474c-808f-e18ddea672d3/SONY_UGC_5.png</image:loc>
      <image:title>THE WORK - Make it stand out</image:title>
      <image:caption>Sony Ericsson UGC Contest</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/686cddf0-4123-45b3-a5ab-a5de33ee3472/Johnny_Walker_Giants.png</image:loc>
      <image:title>THE WORK - Make it stand out</image:title>
      <image:caption>Johnny Walker Walking With Giants Integration</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/awards-contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/d8ded26a-70eb-489f-8e41-36e43baa67ab/Oscar_Pic.jpg</image:loc>
      <image:title>Awards + Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/the-work-copy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1676242838864-DPL9GPLB7DOKW3Q5PI7X/HRC_Fight_FINAL_Transparent_RGB-SMALL.png</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>I created this logo for the annual Human Rights Campaign Dinner, working with the local Atlanta chapter to secure the national organization approval.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1676242851927-0HGNMOMGMLMSBWNAKMKW/PowerUp_Landing_Rotator.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>Logo and new key art I pitched when my team was approached to re-brand “summer school” with a new focus on enrichment and removing the “punitive” connotation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1676242871711-II8BOP1NZRMBZKRN90S7/TNT+Awards.png</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>Example of the numerous motion graphics I produced over many years with multiple television networks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1526929368564-K8MUK9Y3X5A95HJOM0KK/Annual_Rep.png</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>Print collateral designed by my team for in-house clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503971574330-YDPY2YSQCMTV90F9KW6T/2017_Fast__Facts.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>Print collateral designed by my team for in-house clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503892522308-R3C0CLCQ617T296PUG9I/SOD2016_Comp.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>Example event collateral and branding designed by my team for in-house clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503891685095-WO0DC3V5M7R7T2I5YIHX/Dobb_Location_Signage_Comp.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>Example of location branding and signage designed by my team for in-house clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503861578714-CGYH10QZNIDQZ5KWZTVG/MARTA_Shelter_Revision13-nurturing.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>I created the “APS is…” brand awareness campaign for Atlanta Public Schools as an umbrella campaign for multiple district messages. Once approved and launched, this campaign had paid digital and OOH print advertising in magazines and transportation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503890864450-WS4KFC97PZSKTS4S0QQ8/APS_is_artwork_Structure.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503890105309-NANL51T2N3JV50J1W2ML/BASH_MARTA.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>The “APS is…” brand awareness campaign for Atlanta Public Schools was created and pitched by my in-house team as an umbrella campaign for multiple district messages. Once approved and launched, this campaign had paid digital and OOH print advertising in magazines and transportation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503955581668-ZDNHHFO04SMZ45BBIIW7/GuidebookComp.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>The “APS is…” brand awareness campaign for Atlanta Public Schools was created and pitched by my in-house team as an umbrella campaign for multiple district messages. Once approved and launched, this campaign had paid digital and OOH print advertising in magazines and transportation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503861894534-23S9D3EBSR4OWAWU8ER6/APS_is-New_Keyword_Posters-Transforming.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>The “APS is…” brand awareness campaign for Atlanta Public Schools was created and pitched by my in-house team as an umbrella campaign for multiple district messages. Once approved and launched, this campaign had paid digital and OOH print advertising in magazines and transportation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/blog-posts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-08</lastmod>
  </url>
  <url>
    <loc>https://billgoodman.net/reviews</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/efbdfa2a-29b9-4dc3-85b1-59886e39e9e3/GLAZE+Article-Paradou.jpg</image:loc>
      <image:title>Reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/c70638ea-ddc6-4c78-90f2-c3ad54583814/GlazeArticle-GTA.jpg</image:loc>
      <image:title>Reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/copy-writing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/5b521eb9-d75e-43cb-8ac1-2581df3e760a/TNT_3DS.jpg</image:loc>
      <image:title>Copy Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/be785335-4576-4184-9093-75ed304a1683/APS_is_connecting-BASH-MARTA_PosterEdit.jpg</image:loc>
      <image:title>Copy Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/a17ced4c-3123-48e4-8de6-bd4f9c8b848d/Power_Up_KeyArt.jpg</image:loc>
      <image:title>Copy Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/584361ce-68ee-4147-b2e7-f95f0c641cb9/APS_is_Caring_Dobbs-CC-Lg.jpg</image:loc>
      <image:title>Copy Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/edecc696-3b72-4107-aece-5d35b5a030fa/Greater_Douglass_with_tag.jpg</image:loc>
      <image:title>Copy Writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/scripting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/47fa3e9e-6eb0-40fd-a512-d64d32e43905/DiegoLuna+REV3-JohnnyWalker.jpg</image:loc>
      <image:title>Scripting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/7853f6c9-2002-4393-938c-30667b71e105/SonyContest-Winners.jpg</image:loc>
      <image:title>Scripting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/fa8d6634-0f89-4f21-988c-2e66a0881a6f/JohnnyDeppBio-SweeneyTodd.jpg</image:loc>
      <image:title>Scripting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/cwkrebrand</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/3955fb5d-1dfd-4927-8ade-b80e6fdc547c/CWK_Website.png</image:loc>
      <image:title>CWK Rebrand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/f87c32a3-dc60-42e7-b901-671a724d7bac/CWK_20-20.png</image:loc>
      <image:title>CWK Rebrand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/6e81c3a6-21d3-47b7-bb92-156bed4b0bd9/CWK_Timeline.png</image:loc>
      <image:title>CWK Rebrand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/cwktv</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/a2661355-59f0-428a-b4c7-6fcdbd9075e1/CWKTV_page1.png</image:loc>
      <image:title>CWKTV - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/26a62545-2c74-4f95-a53f-43d466439e3a/CWKTV_page2.png</image:loc>
      <image:title>CWKTV - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/apsis</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/8f09eac4-3eec-489c-b1f4-e5dacde5b199/APS_is-Committed.png</image:loc>
      <image:title>APS is Brand Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/aaa73b4d-d153-41bf-a300-34a067d967bc/APS_is-Strong.png</image:loc>
      <image:title>APS is Brand Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/73612e43-3c74-4c88-98b2-07ebb4df8c32/APS_is-MARTA_2.png</image:loc>
      <image:title>APS is Brand Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/hpink</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/fe55e81a-5137-4750-862c-30c4c40ff484/HP_Dress_1.png</image:loc>
      <image:title>HP Ink Advantage Award Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/22ecfb96-5207-448a-8099-2292ad2e80cd/HP_Dress_2.png</image:loc>
      <image:title>HP Ink Advantage Award Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1152f87d-d4db-4373-be9d-0c4e8e5f2fea/HP_Dress_3.png</image:loc>
      <image:title>HP Ink Advantage Award Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/cbb6e5fa-17f3-47c4-932f-fd7af11ebf6d/HP_Awards_Dress.png</image:loc>
      <image:title>HP Ink Advantage Award Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/visatravel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/cc4f7888-25f5-434a-b22f-322cc6507554/VISA_Travel_2.png</image:loc>
      <image:title>Visa Travel Reports - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/e7a6b360-9480-489b-8ccf-dbe900a533b5/VISA_Travel_3.png</image:loc>
      <image:title>Visa Travel Reports - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/8808025f-1af0-4efb-86a7-2a92aa6d18f9/VISA_Travel_4.png</image:loc>
      <image:title>Visa Travel Reports - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/sony-ugc</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/c1f99d77-5fe0-4860-9418-119b40895b89/SONY_UGC_3.png</image:loc>
      <image:title>Sony UGC Contest - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/eac9843e-a854-436a-b6ec-3afd2cd92a22/SONY_UGC_4.png</image:loc>
      <image:title>Sony UGC Contest - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/880ccbdb-fee4-488f-8bdb-590cce4e4ee4/SONY_UGC_5.png</image:loc>
      <image:title>Sony UGC Contest - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/johnny-walker-giants</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/496a651b-c407-48cd-814a-5d25759fb8ef/Johnny_Walker_Giants_2.png</image:loc>
      <image:title>Johnny Walker Walking With Giants - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/48d7328c-90f4-40e9-b832-d9f0108a78d8/Johnny_Walker_Giants.png</image:loc>
      <image:title>Johnny Walker Walking With Giants - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/e34afcc0-deac-496a-9d17-c0a9093b5710/Johnny_Walker_Giants_3.png</image:loc>
      <image:title>Johnny Walker Walking With Giants - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/the-work-copy-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/a4679804-8284-4bbf-9bb5-e99d1c4eedd5/image-asset.jpeg</image:loc>
      <image:title>THE WORK (Copy) - Make it stand out</image:title>
      <image:caption>I developed this streaming platform to house video media educational resources for a growing content marketplace.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1676242838864-DPL9GPLB7DOKW3Q5PI7X/HRC_Fight_FINAL_Transparent_RGB-SMALL.png</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>I created this logo for the annual Human Rights Campaign Dinner, working with the local Atlanta chapter to secure the national organization approval.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1678283327561-ORXN0DI5I5KMWT2Q6VA8/Attendance+Posters.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1676242851927-0HGNMOMGMLMSBWNAKMKW/PowerUp_Landing_Rotator.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>Logo and new key art I pitched when my team was approached to re-brand “summer school” with a new focus on enrichment and removing the “punitive” connotation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1676242871711-II8BOP1NZRMBZKRN90S7/TNT+Awards.png</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>Example of the numerous motion graphics I produced over many years with multiple television networks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1526929368564-K8MUK9Y3X5A95HJOM0KK/Annual_Rep.png</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>Print collateral designed by my team for in-house clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503971574330-YDPY2YSQCMTV90F9KW6T/2017_Fast__Facts.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>Print collateral designed by my team for in-house clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1678283034226-JSBUJK9CCQ2RQF45JX1L/Leadership+Retreat+2022.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1678283031370-CYL2HRGV4K89VIROO33K/APS_Pride_2022-tshirt_MOCK_FINAL.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1678283031573-TENQLGIMP3B274L2QKM8/Black_Hist_Mo_2022-LTR.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503892522308-R3C0CLCQ617T296PUG9I/SOD2016_Comp.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>Example event collateral and branding designed by my team for in-house clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503891685095-WO0DC3V5M7R7T2I5YIHX/Dobb_Location_Signage_Comp.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>Example of location branding and signage designed by my team for in-house clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1678283033230-0AVY7K98GEVT2R64TUBM/Hola_APS_FINAL_RGB.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503861578714-CGYH10QZNIDQZ5KWZTVG/MARTA_Shelter_Revision13-nurturing.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>I created the “APS is…” brand awareness campaign for Atlanta Public Schools as an umbrella campaign for multiple district messages. Once approved and launched, this campaign had paid digital and OOH print advertising in magazines and transportation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503861894534-23S9D3EBSR4OWAWU8ER6/APS_is-New_Keyword_Posters-Transforming.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>The “APS is…” brand awareness campaign for Atlanta Public Schools was created and pitched by my in-house team as an umbrella campaign for multiple district messages. Once approved and launched, this campaign had paid digital and OOH print advertising in magazines and transportation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503890864450-WS4KFC97PZSKTS4S0QQ8/APS_is_artwork_Structure.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503890105309-NANL51T2N3JV50J1W2ML/BASH_MARTA.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>The “APS is…” brand awareness campaign for Atlanta Public Schools was created and pitched by my in-house team as an umbrella campaign for multiple district messages. Once approved and launched, this campaign had paid digital and OOH print advertising in magazines and transportation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/1503955581668-ZDNHHFO04SMZ45BBIIW7/GuidebookComp.jpg</image:loc>
      <image:title>THE WORK (Copy)</image:title>
      <image:caption>The “APS is…” brand awareness campaign for Atlanta Public Schools was created and pitched by my in-house team as an umbrella campaign for multiple district messages. Once approved and launched, this campaign had paid digital and OOH print advertising in magazines and transportation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/nceed-support-graphic</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/2a7b0bb9-974c-4aac-b0fb-86c51669d819/NCEED-Group_WB_Web.png</image:loc>
      <image:title>NCEED Visual Identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/03d6c68b-5426-4ec0-8b99-f741402e3cb3/NCEED_WB_Web.png</image:loc>
      <image:title>NCEED Visual Identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/c43a9210-223e-481e-af22-a1a0efe07ba3/Kids_Count-06-09-2025.jpg</image:loc>
      <image:title>NCEED Visual Identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/700c4f41-936a-498e-976f-7ab346ca5489/NCEED_Official_WB_Web.png</image:loc>
      <image:title>NCEED Visual Identity - Make it stand out</image:title>
      <image:caption>Original “formal” logo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://billgoodman.net/nceed-video-content</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/04913f49-fbbc-497c-97bb-f85c76da9f96/Walter_Thumbnail_WB_Web.png</image:loc>
      <image:title>NCEED Video Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/817edbf8-bad5-4f20-a78f-c8f54100fa6b/Prime_Thumbnail_WB_Web.png</image:loc>
      <image:title>NCEED Video Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59a028909f8dcedf4c9dc1f6/eab33b62-845a-401d-b38b-c01ac016a150/Meria_Thumbnail_WB_Web.png</image:loc>
      <image:title>NCEED Video Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

