CWKTV Streaming Platform

Role / Creative Direction, User Experience, Copy Writing, Marketing Strategy, Project Management

CWK Network is a media production company and agency specializing in socially responsible non-fiction programming and lifelong learning resources.

As part of new product creation , I was tasked with developing, from the ground up, a streaming platform to present long-form and short-form video, and print resources. I worked with a streaming media vendor to build the platform to our specifications, overseeing brand direction and adherence, user experience, copy writing and project management. Additionally, I worked collaboratively with the founder and educational team to evaluate the over all business strategy in order to effectively craft the marketing plan.