Hi.
Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!
Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!
I am a creative marketing and brand leader with 15+ years shaping mission-driven identities. I blend strategic storytelling with data-backed marketing to drive growth, stakeholder engagement, donor visibility, and brand equity. I also builds content ecosystems, integrated campaigns, and product-led experiences that clarify messaging, scale distribution, and deepen audience trust.
Strategy & Leadership: Brand architecture; messaging; integrated marketing strategy; content strategy; stakeholder engagement; lifecycle marketing; enrollment/community engagement; cross-functional leadership; executive-level presentations and pitching; vendor management; resource planning; OKRs.
Creative Direction & Content Creation: Creative direction; campaign ideation; narrative storytelling; pitch development; video production and editing; on-camera interviewing; podcast development; editorial planning; scriptwriting; content ecosystem development; workflow optimization; rights and clearances.
Marketing & Growth: Multi-channel campaigns; segmentation; paid/organic social; CRM-driven outreach; retention strategy; donor/community engagement; brand reputation management.
AI-Enhanced Creative Strategy: AI-assisted concepting; content QA; asset generation; editorial planning; script refinement; audience insights; ethical AI governance.
CRM & Analytics: HubSpot (workflows, segmentation, automation); Constant Contact; Mailchimp; campaign reporting; funnel optimization; engagement and conversion metrics.
Tools: Adobe Creative Cloud (InDesign, Photoshop, Illustrator, After Effects, Premier); Final Cut Pro; Audition; WordPress; Microsoft Office; Google Workspace; Asana; Monday.com; Prezi; Figma; SaaS and streaming platforms.
Developed streaming video and resource platform to house growing media marketplace for non-fiction and educational content.
Creative directed on-air integrated marketing projects for five Latin American networks, including TNT, Warner Channel, TCM, Space, and iSat
Managed and mentored large remote team of designers, writers, producers, and editors across 5 countries
Managed relationships with top companies such as Coke, Sony, Ford, Wells Fargo, Delta, and Johnny Walker.
Conceived, wrote, produced and directed the two award-winning, on-air spots for HP.
Augmented audience engagement and brand awareness for Warner Brothers and TNT shows, such as "The Following" and "Big Bang Theory," through coordinated marketing strategy with studio leadership.
Marketed broadcast integrations for in-theater film releases, such as "Gravity," "Godzilla," "Edge of Tomorrow," and "Tarzan" in collaboration with WB Studios.
Drove an average growth of 40%+ ($1.5M) in branded content each year for Warner Media Latin America by leading the creative team in strategizing integrated sponsorships and creating presentations for client pitches.
Created and directed marketing and brand communications strategy for media production company and agency, including B2B and B2C journeys, social media, and digital content for media and education company.
Boosted engagement and translated brand vision into compelling creative for student body of 50K and 6K employees via art direction and implementation of strict visual identity guidelines at Atlanta Public Schools.
Increased signature event attendance by 233%+ within two years through strategic OOH ad-campaign.
“Will is an extremely talented Creative Director whose enthusiasm for his work comes through each of his projects. He possesses both creativity and a strategic understanding of the specific brand goals and logistical requirements for a wide range of projects and media. Will also has the ability to make his production team of editors, designers and collaborating producers feel equally invested and contributing their best work.”
-Alexa Foreman, Producer & Author, Turner Classic Movies
