Clients trust me to create seamless experiences because I'm passionate about storytelling and visual communication, spanning print, graphic design, video, motion graphics, and short-form documentaries. With over 15 years of experience, I've been the driving force behind groundbreaking creative projects in multiple large organizations. From conception to execution, I specialize in crafting client solutions infused with creativity, attention to detail, strategy, research, and insights. I'm not just a leader; I'm hands-on, inspiring my teams to deliver world-class work and constantly raising the bar for innovation. I thrive on meeting dynamic project needs and exceeding expectations every time.

Let's create something extraordinary together..

Professional highlights include:

• Developed streaming video and resource platform to house growing media marketplace for non-fiction and educational content. Currently in beta to launch 2nd quarter 2024.

• Creative directed on-air integrated marketing projects for five Latin American networks, including TNT, Warner Channel, TCM, Space, and iSat

• Managed and mentored large remote team of designers, writers, producers, and editors across 5 countries

• Managed relationships with top companies such as Coke, Sony, Ford, Wells Fargo, Delta, and Johnny Walker.

• Conceived, wrote, produced and directed the two award-winning, on-air spots for HP.

• Augmented audience engagement and brand awareness for Warner Brothers and TNT shows, such as "The Following" and "Big Bang Theory," through coordinated marketing strategy with network leadership.

• Marketed broadcast integrations for in-theater film releases, such as "Gravity," "Godzilla," "Edge of Tomorrow," and "Tarzan" in collaboration with WB Studios.

• Drove an average growth of 40%+ ($1.5M) in branded content each year for Warner Media Latin America by leading the creative team in strategizing integrated sponsorships and creating presentations for client pitches.

• Created and directed marketing and brand communications strategy for media production company and agency, including B2B and B2C journeys, social media, and digital content for media and education company.

• Boosted engagement and translated brand vision into compelling creative for student body of 50K and 6K employees via art direction and implementation of strict visual identity guidelines at Atlanta Public Schools.

• Increased signature event attendance by 233%+ within two years through strategic OOH ad-campaign.

“Will is an extremely talented Creative Director whose enthusiasm for his work comes through each of his projects.  He possesses both creativity and a strategic understanding of the specific brand goals and logistical requirements for a wide range of projects and media.  Will also has the ability to make his production team of editors, designers and collaborating producers feel equally invested and contributing their best work.”

-Alexa Foreman, Producer & Author, Turner Classic Movies