HP Ink Advantage Awards Season Integration

Role / Promotional Strategy, Creative + Art Direction, Concept Creation, Script Writing, Client Management, Director, Producer

As a premium channel in Latin America markets, TNT Latina America retains the rights to broadcast all major US entertainment awards shows, including the Oscars, Emmys, Golden Globes, and Grammys.

Hewlett-Packard partnered with TNT and Warner Channel Latin America to create on-air integrations to promote their HP Ink Advantage printers in market. I conceived and pitched the concept of a designer turning to her HP Ink Advantage printer to create a one-of-a-kind dress for her client to wear on the red carpet of an unspecified show.

I wrote and produced the :30 spot, including casting, location scouting, working a designer to create the paper dress, directing the action on the day of the shoot, and supervising post production. I communicated with the client regularly to ensure that their targets were being reached and their brand was integrated appropriately.

The version below contains Spanish text.