Visa Travel Reports

Role / Promotional Strategy, Creative Direction, Concept Creation, Script Writing, Client Management, Producer

Visa partnered with TNT and Warner Channel Latin America to integrate with network programming to promote the travel services that are included for platinum card members.

I pitched a series of spots that highlight specific card features selected by the client, drawing from selected travel movies from our programming slate. I worked with programming to schedule the movies for air during the window of programming, wrote the scripts, selected appropriate clips, and supervised post production. I worked directly with the client ensure appropriate content and to secure approvals.

The version below contains the English scratch track rather than the Spanish broadcast audio.